Instant Gratification- our addiction to the promise for fast results

In our fast pace world, the wait for weight loss is a hard concept to grasp. Despite what late night infomercials may want you to believe, maintaining a healthy lifestyle and healthy figure is not something that can be bought, or accomplished within a week.

The truth is that our bodies don’t respond to the impatient lifestyles. Jumping on to quick body altering methods can be more harmful to the balance of our systems than good.

Despite understanding that natural weight loss is hard work, I’m constantly surprised by the reoccurring advertisements for weight loss supplements. Even magazines with the best fitness and exercise reputation still print bold promises of ‘easy ways to fab abs’ and ‘200 tips to looking great instantly’.

I find it disheartening that of all places to advertise these false promises, exercise magazines are jumping on the bandwagon as well. Where do health publications stand with loyalty to readers, verses sales? Instead of trying to lure in subscriptions with flashy instant gratification promises, maybe these publications can show more dedication to readers.