Saturday, April 12, 2008

Helping fight high cholesterol

I got a great message from someone at the Cheerios PR firm alerting me to a great new program.

Entering box top codes at cheerioscircleofhelpinghearts.com can help women get their cholesterol levels checked. For every code from specially marked boxes of Cheerios entered, $1 will be donated to WomenHeart to support women’s health education and provide cholesterol screenings for women in need.

“While heart disease ranked highest (38%) in terms of chief health concerns among women; only 50 percent of women have had their cholesterol level checked in the past year.”

- Cheerios campaign

Cheerios will donate up to $300,000 to WomenHeart, the nation’s only patient advocacy organization serving women with heart disease.

Even if high cholesterol isn't an issue for you, the Cheerios campaign gives you good reason to start protecting yourself early. If nothing else, the campaign puts you in power to helping change the lives of thousands of women. Entering the box top code online will take about a minute out of your day. Showing you promote good health in others will change your overall attention to health.