Wednesday, July 2, 2008

Fashion/Sports?

Professional athletes have it tough. A former athlete myself, I understand the further level of commitment it takes to be successful at a sport and on-going challenge to keep up performance to stay at the top of the pack. Determination, discipline and a competitive spirit are all necessary traits to make it at a professional level; but is fashionista one as well?

It seems athletes from Dennis Rodman to Maria Sharapova are among the many that gain as much press for their performances as they do their clothes. Golf followers know what it means when Tiger Woods wears red on the green, and I’ll admit, I don’t watch Hockey Night in Canada for the game.

When did advertising take on such a crazy toll that pro athletes are dressed by their endorsers? And more so, why is the hoopla surrounding fabric and not athletics itself?

Tell me- do you tune in to see what they’ve got on, or could you care less? Do the clothes bring more attention to the player than the game?