Think Before You Pink

Although National Breast Cancer Awareness Month was in October, the pink ribbon, breast cancer support campaign is still in swing. From buying a pink blender to your normal cup of coffee, hundreds of companies are donating proceeds towards breast cancer research. However, as the pink craze continues, more and more companies are jumping on the bandwagon.

As more and more companies try to string onto the trend, its important to analyze that companies roll in the grand scheme of things. Thinkbeforeyoupink.org focuses on the "pinkwashing", where companies whose products actually add to the danger of breast cancer are turning "pink" in support of the cancer. And while the image of the pink ribbon is clear, exactly where your money is going to when you buy into a pink product is often hush-hush.

Cancer, as a health concern, effects many. Giving back to cancer support in memory of a loved one lost is a common method of healing. It's important as a consumer, especially when donating that you're confident in where you put your money. If you plan on buying into the pink campaign, make sure you check out the think pink site, in particular, this link to the critical questions to ask when purchasing a pink product.