CONTEST CLOSED.
Oh how it pays to read ASA, *wink*!
I was contacted last week by Stu, a representative from 24 Hour Fitness, who clued me in on their new 12 Million Lives campaign. The gym has created a site where stories and inspiration can be shared, reviewed and commented on.
"(The site was) launched to inspire people to look at the bigger picture and embark on a lifelong journey of physical and mental well-being. It's not just about the "before and after" photos – it's about the grandma who is now fit enough to get on the floor and play with her grandkids, it's about the woman who reached her lifelong goal of running a marathon, or the friend who gained his confidence back," Stu said.
The site is great! I think it shows the gym's dedication to overall wellbeing and demonstrates the value they place on members. I'm impressed in the way that they've used the site- as a tool to inspire others, and a celebration of success.
Furthermore, there's something to tug at everyone. I read a story this morning about a man who joined 24 Hour Fitness in his 60's when he was out of shape, and bending down to tie his shoes was a struggle. He found a sense of community in the gym.
Here's Karli Bulnes' story on 12 Million Lives:
...by the end of college, “a combination of slowing metabolism and poor cooking skills” had left her 25 pounds heavier. So she joined 24 Hour Fitness and got a nutritionist. She lost the weight, but along the way, she learned something - “...weight loss may have been the reason I joined the gym and started paying attention to eating right, now, I continue to do those things because they simply make me feel good.”
To promote the new site, 24 Hour Fitness is graciously giving away a free $99 gift certificate for 90 days of fitness at their facilities. Before entering, please check to see that there is a 24 Hour Fitness gym in your neighborhood.
To enter, comment on this entry and I'll randomly pick a winner in two weeks!
